L'Aurora Baby Privacy Policy
Thank you for visiting L'Aurora Baby's web site. L'Aurora Baby respects our customers and understands that
online privacy is very important to you. We have adopted this policy to ensure that your personal information is
handled responsibly and safely. As we continue to develop our web site, our privacy policy may change. We
encourage you to refer to this policy regularly so that you may understand our current privacy policy.
This policy was last updated on February 19, 2008. If you have questions about
this policy, you may contact us in several ways:
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By sending e-mail to us at
privacy@laurorababy.com
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By postal mail at L'Aurora Baby, ATTN: Privacy Master, P.O. Box 882042, Port Saint Lucie, FL 34988-2042
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By calling us at (772) 879-2604
1. What Personal Information We Collect
When you become a registered user of L'Aurora Baby's web site, we collect your name, mailing address,
and e-mail address. This information is used to make your shopping experience as quick and easy as possible.
When you order from us, we collect your name, billing address, shipping address, e-mail address, phone number,
and payment information. We also gather information on the person who will receive any gift you send (such as
that person's name and address). We retain records of purchases.
When you submit a question to customer service, we need your e-mail address to respond, and you also may provide
us with additional information to help us answer your question.
When you enter a sweepstakes or contest online, we collect your name, address, e-mail address, and phone number.
We may also ask you for additional information such as your age, interests, product preferences, or zip code.
We also may receive some information about you from other sources. For example, we might get your updated address
from a shipper.
We may acquire customer lists from other parties so that we may invite new people to visit L'Aurora Baby. Our
policy is to acquire only lists of people who have indicated that they are willing to receive offers. Also, each
time we send an offer, we provide people with the opportunity to opt out of receiving future offers.
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2. How We Use Personal Information
We use your information to enhance your shopping experience. For example, we may use it to recognize you and
welcome you back to L'Aurora Baby and to make ordering faster and easier. We also may send you e-mails and
notices about your order.
We may use your information in order to improve our web site. For example, we may use cookies to find out which
products or parts of our web site are visited most often.
We may use your information for marketing and promotional purposes. For example, we may send out e-mail and
direct mail to our customers about products or events that we think may be of interest to them. We also may
send you offers for discounts.
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3. How We Share Personal Information
We share information with responsible third parties only when you make a purchase. This is required of us in
order to process your transaction, including fraud prevention, shipping, and credit card authorization.
We may share your information when necessary to comply with law. This may include sharing information with
lawyers, credit bureaus, agents or government agencies in connection with issues related to fraud, credit,
or debt collection.
Except as disclosed above, we do not share, sell, rent, or otherwise knowingly make any personal information
available to any third parties.
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4. How We Use Cookies
A cookie is a small piece of information sent by a web site that is saved on your computer by your web browser.
Only the web site that sent the cookie can read the information contained in it. A cookie cannot be used to
retrieve any additional data from your computer. A cookie also can not be used to spread a computer virus or to
capture your e-mail address. L'Aurora Baby's web site uses two kids of cookies: session cookies and persistent
cookies.
Session cookies exist only as long as your web browser remains open. Once you close and exit your web browser,
the cookie is automatically removed. We use session cookies to maintain information necessary for you to shop
at L'Aurora Baby.
Persistent cookies are not automatically removed when you close and exit your web browser. L'Aurora Baby's web
site may use persistent cookies to provide you with a more personalized shopping experience to help you navigate
our web site. You can shop on our web site without accepting a persistent cookie if you so desire.
Although L'Aurora Baby may use cookies to recognize you, we do not store personal information in the cookies.
We may use cookies to look at how groups, rather than individuals, use our web site. This is similar to
observing which aisles in a physical store are most heavily trafficked and which displays are most successful.
Cookies may allow us to develop similar understandings about our web site, thus helping us to improve our web
site.
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5. How You Can Change Your Preferences
We provide you with several choices regarding our handling of your personal information:
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To opt-out of e-mail, click on the unsubscribe link and hit send at the bottom of any e-mail
communication.
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You may contact us by e-mail at
privacy@laurorababy.com
. Include your name and address, and let us know if you wish to opt-out of e-mail, direct mail, or both.
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You may also contact us by postal mail at L'Aurora Baby, ATTN: Privacy Master, P.O. Box 882042,
Port Saint Lucie, FL 34988-2042. Include your name and address, and let us know if you wish to opt-out
of e-mail, direct mail, or both.
Please allow up to 14 business days from when the request was sent or mailed for us to complete the removal.
Because customer lists are often prepared well in advance, you may continue to receive a few offers after you send
us a request. We appreciate your patience and understanding in giving us time to carry out your request.
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6. Children's Privacy
The Children's Online Privacy Protection Act (COPPA) protects the online privacy and personal information of children
under 13 years of age. In compliance with this act, L'Aurora Baby does not promote online to children and does not
intentionally collect any personally identifiable information from children under the age of 13. If we become aware
that an individual is under the age of 13 and has submitted any information to us through our web site without prior
verifiable parental consent, we will delete his or her information from our files.
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7. Information Security
L'Aurora Baby is committed to doing its best to maintain the security of information we collect. To try to prevent
unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place the
appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.
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